I wanted to thank Mike Babcock and the Chicago Opportnities Group for inspiring a reformatted presentation expansion piece that is provided below. If you find yourself in the Chicago land area looking for work or a great networking opportunity look no further than the Chicago Opportnities Group.
Below you will find several tools that will help you better engage social media. I have also included links to stories I mentioned with brief explanations of relevance.
Feel free to take it all in or scroll to the points of interest most pertinent to you.
Included Below
Facebook
Twitter
Linkedin
Google (searches, and tracking your job search)
Job seeking through social media stories
Blog platforms
Personal Branding (ShareThis, StumbleUpon, your music)
Facebook
When discussing Facebook many people’s questions surrounded privacy. One of the easiest ways to both project professionalism and preserve the outgoing social atmosphere on Facebook is to create more than one profile. John Smith and John ‘THE WILDMAN’ Smith. Both can exist with different e-mail accounts.
Another avenue to explore is specifying privacy settings. Social Times published a short brief on the subject that is available here.
Twitter
Twitter seems to draw a lot of interest and confusion. The Twitter Handbook, is a quick read and straight forward guide. You should be able to download the handbook here.
If you have trouble with the previous link follow this link. “Claim your Twitter Handbook Here” at the bottom of the page will direct you to an opt in e-mail that will give you access to download the book for free.
The book is a great beginner’s guide to understanding how Twitter works. But also offer some valuable tools for specific purposes. There are many, so download the handbook or read it online. I still flip back to it as a reference.
Searching Twitter can be extremely helpful. Searching keywords “job search” can begin to help you find specific Twitter profiles that aggregate available jobs and connect with others engaging the job market. Including additional industry specific and geographical keywords can help you find specific opportunities. For example, “Web developer Chciago IL.”
Using supplementary tool such as Tweet Deck (other similar tools are offered in the handbook) allow you to keep active searches for key words.
Some specific profiles that disseminate job postings include:
http://twitter.com/hashjobs
http://twitter.com/dnzDotNet
http://twitter.com/dnzTranslation
http://twitter.com/workinsports
http://twitter.com/icn1
http://twitter.com/ZuluJobsSC
(there are literally thousands of others)
Linkedin
See what groups like minded professionals are associated with. Join them. Spark conversation. Ask questions. If it is in sync with your personal branding agenda, be sure your profile is complete and open for all to see.
Recently published, Linkedin released Advanced Techniques For Finding A Job Quickly On LinkedIn. The presentation offers great direction for using Linkedin as a job search tool, and also offers specific demographic breakdown of Linkedin users. This information is helpful in best positioning your self to be noticed by hiring professionals when looking for work.
To answer some specific questions that were asked at Wednesday’s Meetup, resumes can be uploaded to Linkedin. This can be done by navigating to your own profile. When viewing your profile, the right hand column features a place to upload resumes. Resumes can be uploaded in pdf or MS Word file formats.
Who is viewing your Linkedin profile? This seemed to spark some interest. This feature was unveiled in May. When logging into your profile page “Who’s viewed my profile” appears in the right side bar. A brief article can be found here that discusses the inception of the feature.
Google (searches, and tracking your job search) Lean on Google for service and answers. If you find yourself stuck working through any social media tool write a brief question use that question as a Google search. It is amazing how many correct answers to questions you have will be returned as the first results from your search.
Take control of your job search by tracking your efforts ensuring timely follow-ups and efficiency. Many people I have worked with mention that they have forgotten how many companies they applied to, when they submitted applications, etc. Using Google services can streamline your efforts. It is free and Google services interface with one another.
Google constantly expands functionality, offers interactivity between Google services, and is accessible from any place that you can access the internet.
My suggestions for job search purposes are Google Voice, GMail, Google Calendar, and Google Docs.
Most of the aforementioned Google service are self explanatory. Google Voice is a new product syncing multiple telephones (work, home, mobile, etc.) through one phone number you select through Google Voice. The service is completely free and includes call forwarding, voice mail transcription and audio play back, text messaging, nation wide calling and reduced international rates all from your desktop. Users can create individual voice mails for every phone number entered into their contacts.
If you already have a Gmail account with established contacts, as long as there is a phone number listed with that contact you can reach that person through Google Voice. To better understand the service check out these videos.
Google Docs is the other lesser known Google service listed above. Google Docs allows a user to upload documents for Web storage and access. Google docs accepts PDF and most MS Office programs’ documents (Word, PowerPoint, Excel).
The service also allows you to edit most uploaded documents. If you had an MS Word file formatted resume, that resume could be edited, saved, and attached to an e-mail rather quickly ensuring a quick response to request and no need to reach your home computer.
Google Docs also lets you share documents. When uploading documents users can choose to keep a document for personal use only, make available to the public, allow specific individuals to view the document, or allows specific users to be collaborators and edit the document.
Out of town? Didn’t happen to be carrying your resume on a thumb drive in your pocket? Well that’s one thing Google Docs can be doing for you.
Job seeking through social media success stories
These are links to two stories of individuals who were successful in using social media to find a job. I feel the stories are valuable as they may give you ideas of how to leverage social media to further your own personal brand.
Angeline Vuong, City Search, formerly of crowdSPRING
Brittany Ward, Nature’s Table Café
Brittany’s story may be more valuable to you as it is better documented as a recurring blog dedicated to her job search. Suddenly finding herself laid off she did a good job of presenting professional questions that were engaging and involved a degree of interactivity—her voting polls.
Know that a blog may be a good platform to present yourself, but it will also need to be promoted else where to get people to read and find your blog. When you post to your blog let people know on Twitter, add a link to your Facebook profile. Be sure to make that message leading, more than just Checkout my blog. or Just updated my blog. Learn to excite. When informing people of new content on your blog through Twitter or Facebook think of your message as a headline that has to be effective enough to get the person to read what you have written.
Blog platforms
WordPress is the most popular blog platform. It is free and can be a great tool to market yourself. The WordPress home page features a 1,2,3 step process of launching a WordPress blog. While it is a great platform for many reasons. It is not as simple as 1,2,3 to setup or maintain. WordPress can be quickly learned, but be forewarned. If you feel like your technical proficiency is not the best be prepared to vest some time in this.
Ning is more user friendly. Aside from being a blog platform it provides simple tools that allows each user to develop their own social network: invite friends, send e-blasts to members, post images and video, each member of your Ning blog can curtail their own personalized profile.
Personal Branding
The tools in this section work to help you identify content (news, music, products, etc.) that you enjoy. I find it best to place this content on the social networks where you feel you make the most connectivity (Facebook, Myspace, etc.).
While these tools offered below are not directly correlative with active job seeking, they help you develop a sense of personality that is maintained online. By associating content (news, music, products, etc.) with profiles you have built on social networking sites you have created more things that people can connect with you about.
Essentially you are building your own online brand and meeting people—simple networking.
ShareThis is a great tool that allows you to share content from anywhere on the Web with people in your networks. Download the ShareThis button for easy use. Post content that defines your personal brand to multiple social networks with ease. Simply find the content you want to share. Click the newly installed ShareThis button on your tool bar, and select where you want to send content.
StumbleUpon helps you quickly and easily find content you are interested in. This video can quickly explain how the tool works. Complementing StumbleUpon with ShareThis can quickly help you locate content that defines your personal brand and share it with like minded people through the social networks you have established through Facebook, Linkedin, and Myspace.
Pandora can be easily understood as free online radio. Users select an artist or song and similar music will follow. Music is engaging content that you can leverage to connect and expand your social network.
Pandora’s Facebook app can connect your Facebook network with the music you listen to on Pandora. You can revisit the app to see what others are listening to, navigate to their Facebook profiles and generate conversation with music as a point of connectivity.
You will have to have friends on Facebook that have selected to use the app. Inviting friends to add the app. to their profiles ensures connectivity and offers you an opportunity to suggest a tool that may be new and exciting to them.